The Power of Habit: Why We Do What We Do in Life and Business

Description

Unlock Your Potential by Mastering the Science of Habit Formation

Touted as an “essential manual for business and living,” The Power of Habit by award-winning reporter Charles Duhigg takes us on a thrilling journey to the scientific discoveries that explain why habits exist and how we can change them.

In this New York Times bestseller, Duhigg brings to life cutting-edge research with captivating narratives that range from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement. At its core, The Power of Habit reveals an invigorating truth: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work.

Duhigg distills vast amounts of information into an accessible exploration of the science behind habit formation. You’ll learn the neurological processes that create habits, the biological cravings driving them, and the crucial “habit loop” that governs their patterns.

Most importantly, The Power of Habit provides the tools to harness this new science and transform your business, communities, and personal life. With practical strategies for replacing bad habits with positive new routines, you’ll be able to redesign your world and achieve the changes you’ve always dreamed of.

Whether you want to kick a destructive habit, start a healthy new routine, or reinvent your workplace culture, The Power of Habit is the must-read guide to making it happen. Grounded in revolutionary research and packed with real-life examples of habit change in action, this book has the power to rewire your habits and reshape your life.