The Psychology of Persuasion

Description

Master the Ethical Art of Persuasion

Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D. is the quintessential guide on how to ethically apply the principles of persuasion in both business and life. Dr. Cialdini, the seminal expert in the field of influence, has drawn on over 35 years of evidence-based research to uncover the six universal principles of influence.

In this highly acclaimed bestseller, you’ll learn the psychological triggers that drive human behavior and discover proven strategies to:

• Ethically apply the principle of reciprocation to be a “giver” and gain influence
• Use commitment and consistency to your advantage in negotiations
• Leverage the power of social proof to increase brand loyalty
• Build rapport and likeability to persuade others and win people over
• Identify true authorities to enhance your powers of influence
• Implement the concept of scarcity to trigger demand

Whether you’re a professional seeking to improve your persuasion skills, a leader wanting to motivate your team, or simply someone looking to defend yourself against unethical persuasion attempts, this book is the comprehensive guide you need. With millions of copies sold worldwide, these battle-tested principles have unlocked the keys to becoming a master influencer in an ethical manner.

Influence is an essential cornerstone for anyone striving to sharpen their skills of negotiation, communication, public speaking, marketing, and relationships. With this powerful guide, you’ll acquire all the tools for tapping into the psychology behind how people are persuaded